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The 100 Club

The 100 Club - Episode 1

A successful business is about more than making money. It’s about building a brand. The best brands go on to become household names, like Colgate, Coke and Kleenex. They stand the test of time and in rare cases, endure for more than 100 years. In an exciting new series of reports, we tell the stories of some of the world’s greatest centurion companies as they reflect on their past, present, and the path they are taking for future success. What were the turning-point moments that took them from unknown to unforgettable? And how have they maintained this level of longevity? As one marketing expert tells us, “Being relevant and being attractive for 100 years? Well, that's one hell of a task!” This is the 100 Club.
Release date2018-06-09
Duration30 Minutes
GenreCNN Specials
Episode No. out of Series Total1
Production CountryUnited States
Production Year2019
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